Recovery Kit
recoverykit.co.ukRecovery equipment for patients recovering from orthopaedic surgery and injury — cold and compression therapy machines, wraps, and Incrediwear. Customers can hire by the month, subscribe long-term, or buy outright. Most of the platform is built around the hire and subscription model.
Sole developer — end to end
Sept 2025 — ongoing
Website, bookings, payments, admin, automation
Active development and maintenance
The website
- Clean product pages with size guides and a simple booking flow
- Secure payments for hires, subscriptions, and one-off purchases — with versioned terms acceptance recorded at checkout
- Cross-product cart — hire a machine and buy accessories in one checkout
- Verified customer reviews — automatically invited, approved, and displayed on the right product pages
- Blog, recovery guides, FAQs, and customer testimonials
- Built to be found — on Google (including Shopping and verified Product Ratings) and by AI assistants like ChatGPT, Perplexity, and Claude
The dashboard
- A “Today” landing page surfacing the most important jobs and numbers as soon as the team signs in
- Visual booking calendar with every hire action — dispatch, extension, return, invoice — in a single panel
- Automated task system telling the team what needs doing and when
- Professional invoices created, emailed, and tracked in a few clicks
- Live fleet view showing the status of every machine
- Real-time analytics on revenue, machine profitability, referral attribution, and product popularity
- Multi-user team access with role-based permissions, so each member sees what's relevant to them
The interactive demo below runs against a separate database. All data shown is fictional.
Running on autopilot
- Reminders generated automatically from every booking's lifecycle
- Customer emails sent at the right moments, hands-free
- Hire extensions handled smoothly end-to-end
- A personalised review request from the founder goes out 10 days after every dispatched purchase
- Shipping handled hands-free at both ends — outbound labels, Royal Mail collections, and drop-off QR codes generated on demand and emailed to the customer
And whenever something important happens — a new hire, an extension, a return, a payment confirmation — a push notification goes straight to the team's phones.
Example notifications shown — all details are fictional.
🎉 New hire
Sarah Thompson — M3, starts 14 Apr
✅ Extension confirmed
James Mitchell (M7) — extended 7 days, £125. New end: 21 Apr
📦 Return: Drop-off
Michael Roberts (M2) — create return label
📧 End-of-hire email sent
Emma Clarke (M5) — hire ends 09 Apr
Search performance
Live data from Google Search Console — impressions, clicks, and average position over the past 12 months.
Infrastructure cost
What it actually costs to run everything above — the website, the dashboard, the database, the deployment.
£0/mo
Hosting, database, compute, storage, DNS, SSL, CDN, monitoring — everything it costs to run the platform.
Platform timeline
How the platform evolved from first commit to where it is today.